BACHELOR OF BUSINESS ADMINISTRATION

ABOUT THE COURSE                                                    

BACHELOR OF BUSINESS ADMINISTRATION WITH

THREE MAJORS IN

  • International Business Management
  • Marketing Management
  • Logistics Management
 

INTRODUCTION

The BBA with majors in (1)Marketing, (2) International Business Management, and (3) Logistics Management to provide students with:
  • In-depth knowledge and skills in business administration, with emphasis on the chosen major;.
  • A capability to think and analyze problems;
  • An ability to use English effectively in an international business environment.

In additions, the BBA seeks to fill the ever-growing demand for skilled and trained international business people and be a valuable bridge to graduate study.
 

WHY UTCC’S BBA?

  • Offers cutting-edge education
  • Emphasizes interaction among students and faculty members
  • Provides real-extensive business experiences
  • Taught by highly-qualified faculty members from various countries
  • Awards student-exchange scholarships
 

INTERNATIONAL AND EXPERIENCED FACULTY MEMBERS

BBA students will have the opportunity to learn from highly qualified full-time and part-time lecturers, both domestically and internationally:
  • Full-time Thai and non-Thai lecturers;
  • Part-time lecturers from private business and government agencies;
  • Visiting lecturers from around the world.
 

PROGRAM FACILITIES

  • A designated teaching/learning area for the program
  • Air-conditioned classrooms
  • Excellent library services
  • Seminar rooms
  • State-of-the-Art audio-visual equipments
 

Major Courses in International Business Management

  • International Business Management
  • International Logistics and Supply Chain Management
  • Entrepreneurs in International Business
  • International Business Policy and Trade Theory
  • Global Marketing
  • International Business Finance
  • International Human Resource Management
  • International  Business Research
  • Negotiation for International Business
  • International Business Strategy
 

Major Courses in Marketing

  • Consumer Behavior
  • Price Management and Pricing Policy
  • Retailing and Wholesaling Management
  • Global Brand Management
  • Marketing Channel and Distribution Management
  • Integrated Marketing Communications
  • Marketing Research
  • Service Marketing
  • Marketing Management
  • Strategic e- Marketing
 

Major Courses in Logistics Management

  • Fundamentals of Supply Chain and Logistics
  • Inventory Management
  • Procurement and Global Sourcing
  • Warehouse Management
  • Freight Transport and Distribution
  • Revenue Management in Supply Chain
  • Transportation Law
  • Information System for Supply Chain and Logistics
  • Contemporary Issues in Supply Chain and Logistics
  • Strategic Planning for Supply Chain and Logistics 
Click here to download our BBA curriculum
Click here to download our Booklet for the Undergraduate Programs